Curate Your Adorable Study Essentials

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Why ChicChoi


We’re a team of girls who know the power of pretty things. As either students, journaling lovers, and creators ourselves, we believe a cute, functional setup makes everything—studying, planning, working—feel better. That’s why we created a brand full of joyful, design-led tools to brighten your everyday.

Cute Tools, Big Motivation

Original Designs

Pencil cases

Roll into Creativity | Original Pencil Cases

Indulge in the sweetness of creativity with our Original Pencil Cases! Designed to bring a delightful twist to your stationery collection.

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Journal Essentials

Your Journal, Your Way

A charming collection of uniquely designed journal essentials that inspire creativity and bring a touch of cuteness to your pages. Each item is thoughtfully crafted to help you express yourself and make journaling a joyful, cozy experience.

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Eco-friendly 100% Vegan