Curate Your Adorable Study Essentials

Why ChicChoi


We’re a team of girls who know the power of pretty things. As either students, journaling lovers, and creators ourselves, we believe a cute, functional setup makes everything—studying, planning, working—feel better. That’s why we created a brand full of joyful, design-led tools to brighten your everyday.

Cute Tools, Big Motivation

Binders & Binder Refills

Your Notebook, Your Way

Why settle for too many or too few pages? With binder notebooks, you get only what you need— mix, match, and DIY your own perfect setup—because your binder should be as unique as you are.

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Planner Pads

Make it ALL about Your Plan

Stay organized, mindful, and inspired with our thoughtfully designed planner pads. Whether you're setting goals, building habits, or simply reflecting on your day, there's a pad made just for you.

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Eco-friendly 100% Vegan