Curate Your Adorable Study Essentials
Why ChicChoi
We’re a team of girls who know the power of pretty things. As either students, journaling lovers, and creators ourselves, we believe a cute, functional setup makes everything—studying, planning, working—feel better. That’s why we created a brand full of joyful, design-led tools to brighten your everyday.
Cute Tools, Big Motivation
See What’s Trending Now
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Cream Star Drawstring Backpack
Regular price $43.90Regular priceUnit price / per -
Star Series Large Capacity Drawstring Pencil Case
Regular price $19.90Regular priceUnit price / per$20.90Sale price $19.90Sale -
Cute Acrylic Clip Bread Series - 24 Type
Regular price $8.90Regular priceUnit price / per -
Original Design Fish Noodle Pencil Pouch
Regular price $20.90Regular priceUnit price / per -
M5 High-Value Pocket Portable Loose-Leaf Binders & Paper
Regular price $13.90Regular priceUnit price / per -
Sofuto Plush Vertical Flip Large Capacity Pencil Pouch
Regular price $15.90Regular priceUnit price / per -
Saw You Collection Transparent Acrylic Clips
Regular price $6.90Regular priceUnit price / per -
Coffee Bread Acrylic PP Clips
Regular price $7.90Regular priceUnit price / per -
A Cabinet of Desserts A6 PU Leather Loose-Leaf Binder & Paper
Regular price From $8.90Regular priceUnit price / per$0.00Sale price From $8.90 -
Prism Series Large Capacity Foldable Pencil Pouch
Regular price $18.90Regular priceUnit price / per -
Softsoft Vertical Foldable Large Capacity Cotton Pencil Pouch
Regular price From $14.90Regular priceUnit price / per -
Mark Push-to-Release Light-Colored Marking Tape
Regular price $7.50Regular priceUnit price / per
New Arrivals
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Daily Life PET Waterproof Die-Cut Sticker Roll
Regular price $6.90Regular priceUnit price / per -
Irregular Skirt Hem Die-cut Stickers
Regular price $6.09Regular priceUnit price / per -
Gingham Edge Sticker Set
Regular price $5.90Regular priceUnit price / per -
Cutie Avatars Die-Cut Sticker Roll
Regular price From $5.90Regular priceUnit price / per -
Oversized Transparent Tote with Inner Woven Bag
Regular price $21.90Regular priceUnit price / per
It’s Time for A New Pencil Case
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Star Series Large Capacity Drawstring Pencil Case
Regular price $19.90Regular priceUnit price / per$20.90Sale price $19.90Sale -
Original Design Fish Noodle Pencil Pouch
Regular price $20.90Regular priceUnit price / per -
Sofuto Plush Vertical Flip Large Capacity Pencil Pouch
Regular price $15.90Regular priceUnit price / per -
Cute Creamy Cloud Bow Pencil Pouch
Regular price $21.90Regular priceUnit price / per -
Prism Series Large Capacity Foldable Pencil Pouch
Regular price $18.90Regular priceUnit price / per

Binders & Binder Refills
Your Notebook, Your Way
Why settle for too many or too few pages? With binder notebooks, you get only what you need— mix, match, and DIY your own perfect setup—because your binder should be as unique as you are.

Planner Pads
Make it ALL about Your Plan
Stay organized, mindful, and inspired with our thoughtfully designed planner pads. Whether you're setting goals, building habits, or simply reflecting on your day, there's a pad made just for you.
Discover the Journal Essentials
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Cute Acrylic Clip Bread Series - 24 Type
Regular price $8.90Regular priceUnit price / per -
Forest Party Washi Tapes Stickers
Regular price $11.60Regular priceUnit price / per -
Coffee & Backery Time Original Illustration Washi Tape
Regular price $9.90Regular priceUnit price / per -
Cute M5 Miu Miu Notepads/Binder Refills
Regular price From $5.90Regular priceUnit price / per -
M5 Transparent Refillable Binder Covers, 5-Ring
Regular price $18.80Regular priceUnit price / per
Read Our Latest Blogs
View all-
18 Thoughtful and Practical Teacher Appreciatio...
Teacher Appreciation Week is the perfect opportunity to show gratitude to those who dedicate themselves to shaping young minds. But let’s be clear—gifts aren't obligatory. A good teacher will never...
18 Thoughtful and Practical Teacher Appreciatio...
Teacher Appreciation Week is the perfect opportunity to show gratitude to those who dedicate themselves to shaping young minds. But let’s be clear—gifts aren't obligatory. A good teacher will never...
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5 Journaling Essentials You'll Want to Repurcha...
— Spring/Summer 2025 Edition Spring and summer sparkle like a rainbow🌈 — vibrant, heart-fluttering, and full of renewal. It’s the perfect time to refresh your daily rhythm, reorganize your journaling...
5 Journaling Essentials You'll Want to Repurcha...
— Spring/Summer 2025 Edition Spring and summer sparkle like a rainbow🌈 — vibrant, heart-fluttering, and full of renewal. It’s the perfect time to refresh your daily rhythm, reorganize your journaling...
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How to Finally Find Your Perfect Notebooks
Have you ever struggled to find a notebook that truly fits your needs?“I want a notebook that's both cute and practical, with just the right format, but I can't find...
How to Finally Find Your Perfect Notebooks
Have you ever struggled to find a notebook that truly fits your needs?“I want a notebook that's both cute and practical, with just the right format, but I can't find...
Let customers speak for us
from 25 reviewsit was so wonderful and I got a lot of compliments from them!! as a wonyoungism girl I got pens that were my style!!! thank u!!
It’s so cute
It didn't take too long to arrive and the quality is good.
It‘s a really pretty, high quality backpack! It‘s true to the picture and it looks even prettier in person! 🩵 I can put a lot of stuff into it too, as it has a lot of compartments as well as a mini bag. I‘m happy that this one is actually the original brand, so if you need a spacious, aeshetic, cute backpack, I would definetely recommend buying it! :D Also, it arrived in a really pretty pink packaging with some freebies that I was really happy about! :)
Super cute and aesthetic! 🥺🎀 Received everything safely and I’m always impressed by the support team’s efforts. 🎀 If you lovee cute stationery, ChicChoi is a must and I would totally recommend!!✨❤️
such good quality, and i loved the free shiping and coupons!!!
this back is so pretty in person and realy good bookbag size. the straps are one of the most comftable straps on a backpack that ive used and love the quality for the price! i will defanetly be buying here again next school year. :)
it was super high qualaty and loved the box it came it and tysm for the freebees in the box too!
great!!!!!!!!!
very cute and fits a lot <3
Amazing thank you
Looks just like the photo!
absolutely loved the backpack! the quality is excellent, and the color is even more beautiful in person and cute freebie was such a thoughtful touch. The customer support team was incredibly helpful especially with my concerns about customs and everything went smoothly. Overall, an amazing shopping experience! i’ll definitely be purchasing again. I highly recommend this store✨🫶🏻!!
I have yet to use them but they came in amazing condition.
quick delivery and cute product, very satisfied
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